Social media advertising helps marketers drive brand awareness, engage their audience, and drive conversions. One of the biggest advantages of social media advertising is the precise audience targeting. Here are five other benefits of social media advertising:
1. More Control Over Your Ads
The problem with traditional advertising is that you can’t control the outcome once your ad goes live. With social media advertising, you have control over the campaign on a granular level. You can tweak the budget, targeting, creatives, and delivery on the go. This gives marketers a higher sense of control and provides multiple opportunities to optimize the campaign on the fly.
2. Innovative Ad Formats
The social media advertising landscape is constantly evolving. New targeting capabilities and ad formats are frequently introduced. Carousel ads, lead gen ads, canvas ads, etc. were non-existent a few years back, but brands now largely rely on these ad formats. This innovation allows marketers to experiment and iterate.
Also, different ad formats support different goals. For instance, carousel ads are useful in the brand awareness stage, while lead generation ads are effective to gauge the receptiveness of a lead.
3. Reach Qualified Customers
You know who your buyers are. It’s not feasible for brands operating on a shoestring budget to spend an exorbitant amount of money on running paid campaigns. Although social media marketing is not exactly cost-effective as many claim, it certainly allows you to run ads to a specific segment of your audience. Using features such as custom audience or remarketing, you can run ads that are visible exclusively to users that are aware of your brand and need only a nudge to buy from you. Oftentimes, social media advertising is that nudge.
4. Boost Conversion Rates
Every business is trying to optimize its conversion rate. They implement various growth hacks to do just that. A surefire alternative to boosting conversion rates is social media advertising. Designing social media ads that tell users what to expect on the following landing page is proven to increase conversion rates.
5. Sophisticated Tracking Mechanism
Social media advertising tracks every single impression, click, and conversion on your ads. This tracking mechanism quashes the need for the spray-and-pray approach, where your actions are often based on your intuition. Social media advertising thrives on data; therefore, the decisions are guided by what’s working and not by your gut feelings.
Closing WordsSocial media marketing;
is a rapidly evolving field, with newer and more effective ways to target and influence your audience. There is no doubt that it is one of the most impactful ways to drive genuine engagement and conversions.
The majority of your customers are on social media, and that allows you to adopt a more nuanced approach to advertising – one that tailors the content based on individual preferences, interests, and behavioral traits.
